I tend to reach for matte lipsticks in autumn and winter, that way the bold colour doesn't look too bold. My current favourite at the moment has to be Jeffree Star Velour Liquid Lipstick in Unicorn Blood which is a brown toned deep red and oh my goodness, the lasting power on this is incredible. Jeffree Star has to be some of my absolute favourite liquid lipsticks and I order them from America simply because they're worth it.
Then onto a long standing favourite, Sleek's Dare which is a beautiful matte deep red. I discovered this last year and I was really impressed - it lasts forever and has a really nice finish! Plus, it's about £4 which makes it a serious steal. It's quite drying but I find if I put on a layer of chapstick, it's not too bad!
Then onto a slightly brighter option, is Maybelline Color Drama in Red Essential. It's oneof the few budget versions of the Nars Lip Pencil on the highstreet and it's rarer that these pencils come in a matte form. They're really well priced and I have several different colours because they're simply lovely!
And high end and a more muted option is MAC Whirl which used to be a lip pencil but was recently brought out in the form of a lipstick. This is gorgeous - very Kylie Jenner but there is something about the colour that works well in autumn. It has a mauve undertone that really makes it lovely with a smokey eye.